SimUltimate is coming to the SimRacing Expo 2026 in Frankfurt

From the 16th to the 18th of Octo­ber 2026, Frank­furt will once again trans­form into the absolute epi­cen­tre of our pas­sion. The Sim­Rac­ing Expo is the place where the entire scene comes togeth­er to philosophise about force feed­back, load cells, teleme­try and lap times. For us, it quick­ly became clear that we had to be right in the mid­dle of it this year. We talk, advise and write with you every day about the per­fect set­up, but noth­ing beats the moment of stand­ing togeth­er at a rig and talk­ing direct­ly about the dri­ving feel. This is exact­ly the kind of direct exchange we want to cel­e­brate with you at the expo.

A pre­miere from our own house
How­ev­er, the absolute main rea­son for our appear­ance at the expo is a project that we have been work­ing on extreme­ly long and inten­sive­ly behind the scenes. In Frank­furt, we will present a brand-new prod­uct from our in-house SimUl­ti­mate line to the pub­lic for the very first time. At this point, we are delib­er­ate­ly not reveal­ing exact­ly what it is yet. But we promise you this: It is a piece of hard­ware that was cre­at­ed direct­ly from our own expe­ri­ence on the vir­tu­al track, the feed­back from count­less coach­ing ses­sions and the exper­tise of real rac­ing dri­vers. At the expo, you will be the very first to inspect and touch this prod­uct. No beau­ti­ful ren­der images online, but tan­gi­ble func­tion­al­i­ty direct­ly under your hands.

Push­ing hard­ware to the lim­it
Of course, we are not only bring­ing our new baby to Frank­furt. Ful­ly equipped demo sim­u­la­tors will be wait­ing for you at our stand, fit­ted with the finest hard­ware from var­i­ous man­u­fac­tur­ers that we also swear by in our shop. This is your chance to com­pare direct­ly on site how dif­fer­ent direct-dri­ve sys­tems or ped­al sets feel in a head-to-head duel before mak­ing a pur­chase deci­sion. Our entire team will be on site to sup­port you dur­ing test­ing with con­cen­trat­ed exper­tise. Whether you have in-depth ques­tions about per­fect ergonom­ics at the rig, need help with fine-tun­ing the force feed­back or are look­ing for dri­ving tips – we will take the time to take your set­up knowl­edge to the next lev­el.

Exclu­sive deals and unre­vealed secrets
Of course, a vis­it to the expo also has to be worth­while for your cock­pit at home. That is why we have put togeth­er exclu­sive expo dis­counts for the three days in Frank­furt, which will be avail­able in this form exclu­sive­ly direct­ly from us at our stand. So if you are already plan­ning a big­ger hard­ware upgrade, you might want to let your shop­ping cart rest until mid-Octo­ber and pay us a vis­it.

To keep the excite­ment going a lit­tle longer: That was far from every­thing. We still have a few mas­sive sur­pris­es up our sleeve, about which we cur­rent­ly want to main­tain absolute silence. Keep a close eye on our chan­nels over the com­ing weeks and months, because we will be lift­ing the cur­tain piece by piece.

Mark the week­end clear­ly in your cal­en­dar. We are extreme­ly look­ing for­ward to talk­ing rac­ing with you and mak­ing the sim­u­la­tors glow.